How a HomeServices of America Agent Used AI to Get a New Contract in 48 Hours

An agent used Lucy, Rechat’s AI assistant, to get her listing a new contract within 48 hours. The buyers had lost their financing a week after her company moved to Maestro, powered by Rechat. Lucy suggested marketing the home to every agent who had sold within half a mile, and she made it a mile. In Episode 3, HomeServices of America President and CEO Chris Kelly tells Rechat CEO Shayan Hamidi the story and explains why AI needs one platform.

What happened to the Florida listing?

The buyers couldn’t get their loan and had to back out, and the sellers needed to close so they could buy their next home. The agent, who Kelly says is “not into technology,” opened Maestro, powered by Rechat. Lucy suggested reaching the agents most likely to have a buyer: everyone who had sold a home within half a mile. She made it a mile.

“It goes out and literally within 48 hours, she has another offer and contract on the property.”

Why does AI need one platform to work?

Hamidi asks how anyone can run AI across 40 different tools. Kelly’s answer: you can’t. He says simplifying and unifying is what stops a company from “running in 40 different directions” and gets it to the fun stuff with AI.

Why build the engine before the racing stripes?

Kelly says the engine is the part under the hood that nobody sees. HomeServices spent the last 12 months building it, and now it’s getting to the fun stuff.

“Everybody’s very excited to paint the race car and put on the racing stripes, but you got to build the engine first.”

Frequently asked questions

What is Lucy?

Lucy is Rechat’s AI assistant. Inside Maestro, powered by Rechat, HomeServices of America agents use it to market listings, reach contacts and run their business from one place.

Did the agent need technical skills?

No. Chris Kelly describes her as an agent who is not into technology. She talked to Lucy, and Lucy created the marketing piece.

Why could this not happen across multiple tools?

Chris Kelly says you can’t do AI across 40 different tools. HomeServices simplified onto one platform, Maestro, powered by Rechat, which is where this agent used Lucy.

Previous: Episode 2, Build, Buy or Partner?

Coming next: Episode 4, Supporter vs. Promoter

Learn more: See how Rechat works for brokerages