How Ryan Serhant Uses Targeted AI Marketing to Drive 144% GCI Growth

Targeted AI Marketing helps explain why traditional e-blasts are failing, and how SERHANT. sold out an exclusive event in under an hour.

For Chief Marketing Officers and Brand Directors in real estate, the daily battle is no longer just about creating beautiful content—it’s about actually getting that content seen.

In today’s market, buyers, sellers, and agents are all suffering from inbox fatigue. As Ryan Serhant bluntly points out in Episode 1 of our docuseries, Inside SERHANT.:

“E-blasts are 99.9% spam.”

If your brokerage is still relying on mass, untargeted emails, you are just adding to the noise. In this episode, Ryan sat down with Rechat CEO Shayan Hamidi to reveal the hyper-targeted, AI-driven marketing strategy that allows SERHANT. to cut through the clutter and drive massive revenue.

The Mass-Email Trap

For years, the industry standard for real estate marketing was a numbers game. Brokerages would load a massive list of contacts into disconnected third-party tools like MailChimp, blast out a generic newsletter, and hope for a 1% open rate.

Not only does this approach dilute your brand’s prestige, but it also creates a disjointed workflow for your agents. When agents have to toggle between their CRM, their design tool, and their email sender, the result is friction. And in real estate, friction kills deals.

“We’re all on email all day long,” Ryan explains. “So how do you make it pointed and specific? You know? And that’s what you guys [at Rechat] have enabled us to do.”

The Engine: AI-Powered Targeting

Instead of shouting into the void, SERHANT. leverages Rechat’s AI-powered CRM to get hyper-specific Targeted AI Marketing results…

During the episode, Ryan shares the story of a recent exclusive event. Instead of blasting their entire database and hoping the right people showed up, they used Rechat’s AI filtering to instantly segment a highly targeted list of top brokers in the city.

With a few clicks, the invitation was deployed exclusively to that curated list. The result? The event was completely sold out in an hour.

By utilizing an intelligent Operating System, the marketing isn’t just faster to deploy—it’s exponentially more effective because it actually reaches the right audience at the right time.

The Proof: A 144% GCI Increase

The ultimate metric for any marketing technology isn’t open rates—it’s revenue.

By giving agents a unified platform that eliminates the ‘tab tornado’ and replaces spam with precision—echoing Ryan Serhant on Why the Best PropTech “Just Works”—SERHANT. achieved a staggering financial milestone,

Within 12 months of being at Serhant, the average agent increases their GCI by 144%,” Ryan reveals.

When your marketing technology adapts to the times, it doesn’t just save your agents a few minutes on an email draft—it acts as an engine for exponential growth.

Is Your Targeted AI Marketing Cutting Through the Noise?

If you are tired of your brokerage’s brand getting lost in the spam folder, it’s time to upgrade your engine.

📺 Watch Episode 1: How Ryan Serhant Uses Targeted AI Marketing to Drive 144% GCI Growth on the SERHANT. Series Page to hear the strategy firsthand and follow the series over the next several weeks. You can also watch the first episode below on YouTube and subscribe to the Rechat YouTube channel to follow along:

Want more insights on the future of real estate tech? Download our 2026 State of AI & Real Estate Marketing Report today! This comprehensive report delves deeper into how AI is reshaping the industry, offering actionable strategies and case studies for agents and brokerages looking to stay ahead of the curve, adapt to new technologies, and significantly boost their GCI in the coming years and far beyond.